Artificial Intelligence's Transformative Effect on Search Engine Optimization

Abstract

This work investigates how artificial intelligence (AI) is changing search engine optimization (SEO). It examines how artificial intelligence is changing several SEO components, including technical optimization, content generation, keyword research, and link building. Apart from the difficulties and ethical questions connected with artificial intelligence in SEO, the paper looks at future trends including the supremacy of AI overviews and the growth of answer engines. Moreover, it emphasizes best practices for including artificial intelligence into SEO processes and measures the effect of artificial intelligence on traffic and search ranks. By means of case studies, the paper shows effective AI applications in SEO and stresses the need for a balanced human-AI collaboration for guiding the smart future of search engine optimization.